Petalite rebrands
Our new brand represents a key milestone in our journey to commercialise.
Why we rebranded
Over time we have been researching, developing, building, testing, perfecting and pushing boundaries to create a unique technology in electric vehicle charging. The result is transformational, our brand needed to represent this shift from ‘research’ to ‘ready’.
Our old branding served us well during our R&D phase, its night time and space theme aligned well with exploration. An ambiguous astronaut simply represented all the Petalite people who helped us on our journey. We are now moving into a new phase; our potential customer base is defined and it’s clear how our technology could revolutionise electric charging.
Our brand agency Curious dug deep to understand the core of what makes our company tick. They helped us articulate an evolved purpose, mission, visual identity and employee value proposition that is authentic and unique to us.
Our purpose and mission
Our purpose is distilled in two words: Freedom. Engineered.
We recognise we have a part to play in improving public EV charging infrastructure. Providing technology that is regarded as critical infrastructure, that helps accelerate the world’s transition to net-zero. Technology that provides the freedom that comes with reliability for both CPOs and EV drivers.
We are an engineering company first and foremost. Progress never stops. Our technology will keep evolving, as we continuously reimagine the possibilities of electric charging. These 2 core strands represent our purpose.
This is reflected in our new visual identity encompassing the themes of freedom and the beauty of engineered technical solutions.
Our purpose naturally leads to our mission - to revolutionise electric charging technology.
Our new brand centred around the core purpose of Freedom, Engineered, accurately depicts who we are now and our aspiration for the future as a next generation EV charging company.”
Kate Beaumont • Head of marketing
Our employee value proposition
As a rapidly scaling business we wanted to formalise our unique culture for current and future employees. As an engineering company, problem solving is always part of the day job and our approach is reflected in our values:
- Challenge Accepted
- Move Together
- Consciously Contribute
Learn more about our culture.
We are building momentum as we perfect our EV charging technology, ready for release to the market. The rebrand is a key milestone in our route to commercialisation, clearly showing our departure from a solely R&D organisation.”
Steven Gardener • CEO
You might be interested in...